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OCR: ON-LINE PURCHASING Books 89% Moves /video Music 837 Computer hardware 181% Clothing Computer software 785 Shoes 67% Home electronics 65% Pays/concerts 63% Vacation Jewelry Legal services 114% 0 10 20 30 40 50 60 70 80 90 100 Percent Source: Simbo Information ing, & University of Michigan Business School-Shuby, 1995 Figure 1. Purchasing trends such as the ones reported in this study show that the majority of electronic consumers have purchased media and electronic products on-line.